Press Room
And this is what we do

And this is what we do

February 28, 2011

SRG Global™ associates around the world watched with pride during Super Bowl XLV as Chrysler wowed viewers with its powerful "Imported from Detroit" TV commercial. The unique, two-minute spot featured the new Chrysler 200 being driven around Detroit by pop star, Eminem.

Strong. Compelling. Moving. Absolutely.

But what moved us, in particular, were the close-up shots of SRG Global components: the beautiful grille, the new Chrysler winged emblem, and the "200" numbering.

To some of us, it was like watching videos of our kids taking their first steps. Yep, we're that proud.

Congratulations to our customer Chrysler for producing such an inspiring commercial and stylish vehicle. And kudos to the crews at SRG Global's Covington, Evansville, Farmington, Morehead, and Suzhou plants, where the Chrysler 200 components are produced:

  • Covington: Sill/Rocker Molding, Pillar Appliques
  • Evansville: Grille Assembly
  • Farmington: Decklid Applique, Fascia Applique, Hood Molding, Emblem/Badge Acrylics
  • Morehead: Roof Ditch Molding
  • Suzhou: Fog Lamp Bezels/Covers, Grille Bar/Strip, Nameplates/Lettering, Emblem/Badge Wing


About SRG Global™

SRG Global™, a Guardian company, is one of the world’s leading manufacturers of high value coatings on plastic for the automotive, commercial truck and consumer goods industries with a manufacturing presence in major world regions including North America, Western and Central Europe and Asia. SRG Global is headquartered near Detroit, Michigan. Through its Advanced Development Centers in Taylor MI, USA; Liria, Spain; and Suzhou, China, SRG Global works to enhance manufacturing processes and accelerates development and delivery of the next generation of materials, coating technologies and sub-systems. SRG Global engineers solutions globally for greater surface durability, structural integrity, enhanced functionality, vehicle efficiency and optimal design flexibility. The result is the development of innovative exterior and interior products and processes that create value for our customers and consumers, and create a positive impact in our environment and society. Beyond the finish™.

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