Press Room
SRG Global™ Cruises for a Cause

SRG Global™ Cruises for a Cause

WARREN, Michigan, Sept. 25, 2013

SRG Global Inc., one of the world’s leading providers of advanced, high value coatings on plastics for the automotive industry and other non-automotive applications, held its first annual SRG Global™ / DADS Woodward Dream Cruise Car Show. The event took place in partnership with Level One Bank in support of the Southeast chapter of Dads Appreciating Down Syndrome (DADS), an organization that assists and supports, through fellowship and action, the fathers and families of individuals with Down syndrome.

From L-R, SRG Global Engineer Mike Westra, Southeast Chapter of DADS President James Spencer, SRG Global CEO Kevin Baird, and SRG Global Creative Director Patrick Ayoub take a break from judging during the SRG Global/DADS Woodward Dream Cruise Car Show.


Arguably the biggest moving car show on the planet, the Woodward Dream Cruise attracts over 1.5 million people and nearly 40,000 classic cars each year. The event is a time for Metro Detroit to celebrate its automotive heritage by showcasing the cars that made it famous along a 16-mile stretch of historic Woodward Avenue. It’s also a time to get together, either as a family, or as a group of people who want to do some good in a unique setting.

The SRG Global / DADS Car show was the brainchild of SRG Global associate Duane Wilder, who had recently been reassigned to the Warren, Mich. headquarters after serving as operations manager for the Morehead, Ky. Plant. Wilder noticed that company engagement with the Dream Cruise had declined over the past several years and decided to change that.

During his search for an event location, Wilder contacted Level One Bank, on the corner of Woodward and Big Beaver Rd. and described his idea to Branch Manager Juleen Drabik. An agreement was quickly reached and the event had both a home and a cause.

Juleen and her husband Dennis are the proud parents of a 6-year-old son named Preston, who happens to have Down syndrome. Through her affiliation with the Southeast Michigan chapter of DADS, Duane and Juleen saw that both organizations could benefit from the partnership. In addition to the donation for use of the lot by SRG Global, which went directly to the DADS organization, thanks to Level One, DADS conducted its own fundraising activities on site.

“As a Mom and a Level One Bank employee, I was thrilled to be able to see everyone’s passion come together to support such a worthwhile cause that is so near and dear to my Husband and I. The DAD’s organization, SRG Global and Level One Bank were passionately engaged right from the beginning and truly cared about the outcome for the kids, their parents, and the community.”

Organized as a car show, the SRG Global / DADS event had a total of 32 cars on display. Awards were given for People’s Choice, Best Bling (“Chrome”), Best 1985 and earlier, Best 1985 and Older, and Most Detailed. SRG Global President and CEO Kevin Baird, SRG Global creative director Patrick Ayoub, SRG Global product engineer Mike Westra, and Southeast Michigan Chapter of DADS president Jim Spencer made up the panel of judges.

According to Wilder, everyone’s expectations for the event were exceeded.

“We have established a great partnership,” concluded Wilder, “one that will be beneficial to a worthy cause and offer a day of fun and fellowship for our SRG Global, DADS, Level One Bank, and extended Guardian family.”

About SRG Global™

SRG Global™, a Guardian company, is one of the world’s leading manufacturers of high value coatings on plastic for the automotive, commercial truck and consumer goods industries with a manufacturing presence in major world regions including North America, Western and Central Europe and Asia. SRG Global is headquartered near Detroit, Michigan. Through its Advanced Development Centers in Taylor MI, USA; Liria, Spain; and Suzhou, China, SRG Global works to enhance manufacturing processes and accelerates development and delivery of the next generation of materials, coating technologies and sub-systems. SRG Global engineers solutions globally for greater surface durability, structural integrity, enhanced functionality, vehicle efficiency and optimal design flexibility. The result is the development of innovative exterior and interior products and processes that create value for our customers and consumers, and create a positive impact in our environment and society. Beyond the finish™.

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